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Silica-rich skin products sourced from geothermal water

April 21, 2020
The contract was signed during an online meeting, due to the COVID-19 crisis. Top left is Stefanía Guðrún Halldórsdóttir, Executive Vice President of Marketing and Business Development at Landsvirkjun. Top right is Hörður Arnarson, CEO of Landsvirkjun. Bottom left is Fida Abu Libdeh, the founder and CEO of MýSilica and bottom right is Guðrún Ólafía Brynleifsdóttir, Business Development Manager at Landsvirkjun. Haraldur Hallgrímsson, Director of Sales and Business Development at Landsvirkjun can also be seen in the screen shot. Helgi Jóhannesson, General Counsel at Landsvirkjun, Gylfi Már Geirsson, Head of Power Procurement at Landsvirkjun and Geir Arnar Marelsson, a lawyer, were also present.

Landsvirkjun and MýSilica join forces to support innovation and development in the Mývatn area

Landsvirkjun and MýSilica have signed a contract to research, develop and produce silica-rich skin and cosmetic products, sourced from geothermal water, produced by Landsvirkjun‘s geothermal stations in the North of Iceland. Landsvirkjun is developing a facility to support innovative and multi-use geothermal source projects and MýSilica will be the first company to use the facility.

The project will explore the extraction of mineral-rich and in particular, silica-rich raw materials from geothermal water produced by energy production. The material will subsequently be used to produce natural skincare products.

The contract is part of Landsvirkjun‘s drive to create more value from the multiple energy and material streams created by energy production. The project will improve the efficiency of natural resource utilisation, creating opportunities for local communities to develop innovative projects and revenue sources.

MýSilica is an innovative company specialising in the development, manufacture and marketing of skin care products. The MýSilica team has years of in-depth experience in the utilisation of natural resources and development of products, sourced from geothermal material streams.

Fida Abu Libdeh, founder and CEO at MýSilica:

“I was immediately captivated by the natural beauty of the landscape in the North of Iceland, especially the Mývatn area. We have identified various opportunities for the increased utilisation of natural resources through innovation and value creation, in harmony with nature. The project has been underway for some time and this marks an important milestone. We are grateful for the support we have received in the North of Iceland. We look forward to creating a valuable and powerful partnership with Landsvirkjun.”

Hörður Arnarson, CEO of Landsvirkjun:

“We are pleased to be involved in the development of start-up and innovation projects in the North of Iceland. We believe that the energy and material streams from our operations can provide exciting opportunities for innovators such as MýSilica. The company could become an important part of the economic cycle, supporting the growth of sustainable development and efficient resource utilisation.”

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